From Britian’s The Register:
A growing number of Britons are taking their wallets online after the pub closes, according to new research.
The number of people logging on to the internet to shop after having several drinks is on the rise, customer experience firm Conchango claims in a study into online spending behaviour.
“These findings throw a new light on internet spending and pose a number of questions for retailers as they develop new online products and services,” said Paul Dawson, head of customer experience at Conchango.
Precisely how you tailor your products and services to take into account the fact that your customers may be hammered out of their minds is unclear. For clothing retailers, though, at least it means that it probably won’t be too hard to unload all that lime-green neon stuff sitting in the back room.
The survey also found that people disconnect their inhibitions when surfing the net, with six per cent of Britons claiming they know someone who has shopped online in a state of undress.
But whether they are buying birthday gifts in their birthday suits or are just plain drunk, Dawson said the message here is that web customers are hard to predict.
He said that retailers must consider what impacts consumers’ online shopping decisions and accordingly try to tailor new features to their websites.
I think we all know what products and services someone who is both drunk and naked is looking for.
