Yankees shortstop Derek Jeter has signed a deal to sell a cologne through Avon:
NEW YORK (AP) — Derek Jeter cologne is on the way.
Avon Products Inc. has signed the New York Yankees shortstop to a deal in which it will create a men’s fragrance called Driven — “reflecting the unique personality of one of the most driven men in America,” according to a news release from the company.
The fragrance, the first in a line of men’s grooming products bearing Jeter’s name, goes on sale in November.
“I have been very involved with creating this fragrance — everything from the blend of scents to the design of the bottle and logo,” Jeter said in the news release. “I did have some help, however. Because women buy a large percentage of the men’s grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project.
“I wanted to make sure the final product was something men would like to wear — and that women would want them to wear.”
The fragrance is a blend of chilled grapefruit, clean oak moss and spice.
Maybe this means the new Yankee Stadium will smell better.
