New Mexico has come up with an innovative strategy in the war on drunk driving:
SANTA FE (AP) – New Mexico is taking its fight against drunken driving to men?s restrooms around the state.
The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant patrons who make one last pit stop before getting behind the wheel.
The top of the devices feature the state DWI slogan ? ?You drink, you drive, you lose.?
Some Albuquerque bars installed the devices this week.
And the state Transportation Department plans to distribute them to Santa Fe bars and restaurants as well as establishments in Farmington, Gallup and Las Cruces.
The state spent $21 for each talking urinal cake for the pilot program but will ask bars and restaurants to pay for future orders if the idea catches on.
The cakes have enough battery power to last about three months.
Ummm, okay……..
February 12th, 2007 at 11:38 am
I’m really optimistic about the effects of this campaign. I’m just sure they’ve stumbled across the obvious solution to drunk driving. A friendly reminder from the toilet would deter anyone, wouldn’t it?
By the way, are these devices urine proof? I can’t imagine all that would happen to them in a bar restroom.