Below The Beltway

I believe in the free speech that liberals used to believe in, the economic freedom that conservatives used to believe in, and the personal freedom that America used to believe in.

[powered by WordPress.]

A Campaign Ad That Breaks The Mold

by @ 7:51 am on March 19, 2007.

It seems that the Hillary 1984 ad that I linked to earlier this month has been getting quite alot of attention:

It may be the most stunning and creative attack ad yet for a 2008 presidential candidate — one experts say could represent a watershed moment in 21st century media and political advertising.

Yet the groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic “1984″ ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet.

(…)

Veteran San Francisco ad man Bob Gardner, whose work has included political campaigns for former President Gerald Ford, said the video is “very powerful” in its efforts to call for a generational change in politics.

“It puts Hillary spouting cliche nonsense to the drones — while a fresh face breaks through,” he says. “It’s old versus new.”

That theme — reflecting a generational change in the relationship between media, politics, candidates and voters — suggests that “Hillary 1984″ could have the iconic power with the 21st century political generation that another classic political ad called “Daisy” represented to Baby Boomers, says Leyden. That 1964 spot for President Lyndon Johnson — featuring images of a child plucking a daisy, which morphed ominously into a nuclear mushroom cloud — battered GOP presidential candidate Sen. Barry Goldwater because it, too, portrayed “a shattering of the whole world” in both political leadership, and media.

I expect to see more ads of this type from both sides of the political aisle.

Related Posts

Comments are closed.

[powered by WordPress.]