Former Beatle Paul McCartney is the first artist to sign with Starbucks’ new music label:
SEATTLE, Washington (AP) — Paul McCartney was introduced Wednesday as the first artist signed to Starbucks Corp.’s new record label.
The former Beatle made an appearance via a video feed from London at the company’s annual meeting.
The world’s largest specialty coffee retailer announced earlier this month that it was partnering with Concord Music Group to launch the Los Angeles-based Hear Music label.
Potentially interesting news. But one wonders why someone is starting a new music label in the midst of the current digital revolution.
