It seems that 7-11 is seriously talking with Fox about converting some stores to Kwik-E-Mart’s to coincide with the release of The Simpsons Movie this summer:
It appears as though the world’s largest convenience store will get Simpsonized, though 7-Eleven Inc. said the deal isn’t done yet.
But at a company event yesterday in Richmond, officials showcased their planned promotional ef- forts with major upcoming films, including “The Simpsons Movie.”
If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. — Richmond is an unlikely choice — to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.
Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).
The chain also will use pictures of Simpsons characters to promote 7-Eleven’s line of fresh foods, such as placing the face of Homer and his classic “Mmmm . . . sandwich” quip on sandwich wrappers.
Details of 7-Eleven’s plans were showed to employees in a booth at a company event at the Greater Richmond Convention Center. It was unclear yesterday which 11 stores of the more than 4,700 nationwide would receive a cartoony facelift or sell inventory of the Simpsons-inspired products.
The movie hits theaters July 27.
I wonder if they’ll have the day-old hot dogs as well…….
