Below The Beltway

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The Apprentice To Return Lamer Than Ever

by @ 7:12 am on July 17, 2007.

Apparently, NBC and Donald Trump have made up and will be offering up a celebrity version of The Apprentice:

BEVERLY HILLS, Calif. — Check your publicist at the boardroom door _ NBC is inviting celebrities to try to wow Donald Trump in the next version of “The Apprentice.” And while it would make for a marquee matchup, don’t expect Rosie O’Donnell to be among them.

“It will never happen in this lifetime or beyond,” said Cindi Berger, O’Donnell’s spokeswoman.

The network announced Monday that the game show will be back in the middle of next season with the celebrity twist, the winner donating proceeds to charity instead of going to work for The Donald.

NBC had canceled “The Apprentice” due to low ratings when it announced its next season schedule in May. But the network hired Ben Silverman as its new entertainment chief shortly thereafter, and he called on Trump and executive producer Mark Burnett to revive the show.

Groan.

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