Below The Beltway

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Newspapers Not Hot Among Younger Generations

by @ 7:09 am on July 18, 2007.

Dead tree newspapers aren’t attracting the attention of younger people:

Only 16 percent of the young adults surveyed aged 18 to 30 said that they read a newspaper every day and 9 percent of teenagers said that they did. That compared with 35 percent of adults over 30. Furthermore, despite the popular belief that young people are flocking to the Internet, the survey found that teenagers and young adults were twice as likely to get daily news from television than from the Web.

“My sense is that newspapers in their traditional form are not going to be able to recapture this audience,” said Professor Patterson. “What’s happened over time is that we have become more of a viewing nation than a reading nation, and the Internet is a little of both. My sense is that, like it or not, the future of news is going to be in the electronic media, but we don’t really know what that form is going to look like.”

And it took them a whole survey to figure that out ?

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