As I understand it, these ads are set to start running this weekend or early next week.
If this is the entire ad strategy, it’s disappointing. Part of the problem with using volunteers to do campaign ads is that, usually they can’t act and they have a hard time acting like themselves when the camera light comes on. This is clearly true with a few of the people here, especially the guy with the beard at the end.
However, as I noted yesterday, the New York Times reports that there are five ads that will roll-out starting this week and, for the opening shot, this one isn’t bad at all.