Hillary Clinton is running a new ad designed to scare the crap out of people:
Closing in on the March 4 contests, Sen. Hillary Clinton debuts a campaign ad today with ominous undertones.
“It’s 3:00am and your children are asleep,” the voice over says. “There’s a phone in the White House, and it’s ringing. Something is happening in the world. Your vote will decide who answers that call.”
“Whether someone knows the world’s leaders, knows the military, someone tested and ready to lead. It’s 3am and your children are safe and asleep. Who do you want answering the phone?”
The tone of the ad — which echoes the infamous Daisy Ad from the 1964 Johnson-Goldwater presidential race and the red phone ad former Vice President Walter Mondale ran against Gary Hart in their ‘84 race for the Democratic nomination — indicates that the Clinton campaign is pulling out the all the stops leading into the Ohio and Texas primaries.
Here’s the ad itself:
This is, of course, the old experience canard that Clinton has been running against Obama for awhile now, although this commercial is arguably far more effective than any other argument she’s made along these lines. The problem is, it looks more like a commercial for John McCain than one for any Democrat. Hillary, after all, isn’t any more experienced in foreign policy than Obama — unless looking over your husband’s shoulder for 8 years counts as experience.
By way of comparison, here’s the “Red Phone” ad that Mondale/Ferraro ran in 1984:
Yea, that worked out well didn’t it ?
Actually, it did work. Mondale used it against Gary Hart and beat him by more than 20 points in Texas.
Update: Obama responds:
“We’ve seen these ads before. They’re the kind that play on peoples’ fears to scare up votes.” “Well it won’t work this time. Because the question is not about picking up the phone. The question is – what kind of judgment will you make when you answer? We’ve had a red phone moment. It was the decision to invade Iraq. And Senator Clinton gave the wrong answer. George Bush gave the wrong answer. John McCain gave the wrong answer.”
Pretty good response, I think.
Update # 2: I think I’ve figured out Hillary’s new campaign slogan — vote for me, or your children will die in a terrorist attack.