It looks like Katie Couric will be leaving the CBS Evening News long before her contract expires:
After two years of record-low ratings, both CBS News executives and people close to Katie Couric say that the “CBS Evening News” anchor is likely to leave the network well before her contract expires in 2011 — possibly soon after the presidential inauguration early next year.
Ms. Couric isn’t even halfway through her five-year contract with CBS, which began in June 2006 and pays an annual salary of around $15 million. But CBS executives are under pressure to cut costs and improve ratings for the broadcast, which trails rival newscasts on ABC and NBC by wide margins.
Her departure would cap a difficult episode for CBS, which brought Ms. Couric to the network with considerable fanfare in a bid to catapult “Evening News” back into first place. Excluding several weeks of her tenure, Ms. Couric never bested the ratings of interim anchor Bob Schieffer, who was named to host the broadcast temporarily after “Evening News” anchor Dan Rather left the newscast in the wake of a discredited report on George W. Bush’s National Guard service.
Since there are so many other, much more substantive, sources of news available, I don’t watch the evening news on a regular basis. When I have, however, I’ve found Couric almost painful to watch on CB compared to Charlie Gibson or Brian Williams. It’s no surprise that this experiment isn’t working out so well.
