Below The Beltway

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Barack’s Big Night

by @ 8:25 am on August 30, 2008.

It looks like Barack Obama’s Thursday night speech was a ratings success:

At least 40 million Americans watched Senator Barack Obama accept the Democratic nomination for president Thursday night, a record for convention viewership that exceeded even the expectations of his aides.

The historic speech by the first African-American presidential nominee of a major political party reached 38.4 million viewers on 10 broadcast and cable networks, Nielsen Media Research said Friday. PBS estimated that an additional 3.5 million had watched its prime-time coverage.

The ratings dwarfed the audience for the Summer Olympics and the season finale of “American Idol” in May, and added to what was already a sense of buoyancy within the Obama campaign that the night had gone better than planned.

Despite Republicans’ advance ridicule of the enormous venue, Invesco Field, and the set, an elaborate, columned backdrop, Democrats went to bed having heard terrific reviews of the final night of their convention. Indeed, the backdrop, initially derided as resembling a Greek temple — playing into the Republican line of attack that Mr. Obama’s supporters had deified him — turned out to be something of a hit; television reviewers and commentators praised the overall staging.

“The stagecraft was so phenomenal,” Andrea Mitchell said on MSNBC, adding, “I don’t know how they could have done it any better.”

Indeed, it was an event that Michael Deaver would have appreciated.

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