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Gilmore Launches First Ad Buy

by @ 6:07 pm on September 8, 2008. Filed under 2008 Virginia Senate Race, Jim Gilmore, Mark Warner, Virginia, Virginia Politics

Tim Craig reports that Jim Gilmore’s campaign has launched it’s first television commercial of the campaign:

As reported in Monday’s Washington Post, Republican Senate Candidate James S. Gilmore III has begun airing his first campaign commercial.

In the ad, which is airing in television markets downstate but not in Northern Virginia, a narrator criticizes Democratic Candidate Mark R. Warner and seeks to link him to Sen. Barack Obama (D-Ill.). Gilmore tries to associate himself with Arizona Sen. John McCain, the Republican nominee for president.

Here’s the ad itself:

At first glance, the ad seems amateurish and done on the cheap. It’s not surprising that it won’t be airing in Northern Virginia, not just because of the content, but because there are Congressional candidates running ads up here with better production qualities than this Gilmore ad.

Craig notes a few interesting things that this says about the campaign:

1) Gilmore is still having trouble raising money because the state party, not his campaign, is paying for the ad, according to GOP officials.


4) By focusing their limited resources targeting voters downstate instead of in vote-rich Northern Virginia, Republicans still don’t think Gilmore has locked up the conservative base. Gilmore’s ad, for example, aired Sunday morning on a Richmond television station that was broadcasting a religious service.


8) With Warner sitting on $5 million, Gilmore and the state GOP may have just unleashed a monster. Warner has been off the air since early August, but expect him to hit back continuously until Election Day if he feels Gilmore’s ad is too harsh.

Will this ad help turn the campaign around ? Frankly, I’ve got to doubt it. Gilmore is so far behind Warner at this point that it would take a political miracle for the Virginia Senate race to turn into something competitive over the next 57 days.

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