Jason Kenney has a great post up at Bearing Drift detailing the problems with the Republican Party of Virginia’s new media strategy:
A handful of individuals have taken it upon themselves to hijack new media from the Republican Party, allowing them to misrepresent the Virginia blogosphere, and now are positioning themselves as the heralds that will guide Virginia’s Republican activists through the wilds of the Internet and to the great beyond.
By organizing around the old guard, by being openly hostile to Republican bloggers, by failing to understand that you are not truly anonymous on the internet, by failing to grasp a basic understanding of new media, by having access to RPV dealings, these individuals are representing themselves as mouth pieces of the Republican Party Of Virginia and threatening the message and direction that the party so desperately needs if it is going to organize and pull itself out of the downward trend of the last few elections.
All of this shows a lack of understanding of the New Media on the part of the current Republican Party of Virginia leadership. Efforts by bloggers to reach out to the RPV and help were met with invitations to blog for the RPV but no real avenue for input in how the RPV conducts its online outreach. Serious questions are raised about the organization of the current leadership and the state of the future of this party, whether it belongs to new voices and new ideas or the same, old, bitter trends that have gotten the party to where it is today.
Well, RPV Chairman Jeff Frederick happened to pop in to Bearing Drift and posted a comment that started out like this:
As you may know, I rarely read blogs. Nothing personal, just a time management thing. But occasionally, people forward me links and I read. Thus, I landed here.
Yea, well, see that’s the problem.
Why are Republicans so far behind in this area ?
H/T: Scott’s Morning Brew