Below The Beltway

I believe in the free speech that liberals used to believe in, the economic freedom that conservatives used to believe in, and the personal freedom that America used to believe in.

Willis Tower ? It’ll Always Be The Sears Tower To Me

by @ 2:22 pm on March 12, 2009. Filed under In The News

sears_tower_chicago

It was once the tallest building in the world, and is still the tallest in North America, but the Sears Tower won’t be the Sears Tower for much longer:

Come this summer, Chicago’s iconic landmark known around the world is getting a new moniker: Willis Tower.

Willis Group Holdings, a London-based insurance broker, announced Thursday that it will consolidate its area offices to Sears Tower and as part of the deal, gets to put its own name on the 36-year-old skyscraper.

Willis will move nearly 500 associates into Willis Tower, at 233 S. Wacker, initially occupying more than 140,000 square feet on multiple floors. The company said the move to the new space, at $14.50 per square foot, will result in significant real estate cost savings, and that there is no additional cost to the company associated with renaming the building.

“It was part of our negotiations,” said Willis spokesman Will Thoretz. “We are actually not having to pay anything for renaming the building.”

For the moment, Willis doesn’t seem all that concerned with the fact that they’re changing the name of something that defines the skyline of one of America’s great cities:

But what of any potential backlash, or the inability of Chicagoans to call the building anything but Sears Tower? “Old habits die hard but we feel that ultimately people will come to embrace the Willis name,” Thoretz said.

That remains to be seen

Indeed.

3 Responses to “Willis Tower ? It’ll Always Be The Sears Tower To Me”

  1. Two Dogs says:

    I am having trouble wrapping my head around this.

  2. James Young says:

    I agree.

    What I’m wondering about is this: remember all that press the Japanese got a few years ago, when they were investing in American real estate (probably cheaper than in Tokyo)? I wonder where the hue and cry is over the Brit invasion?

  3. Sam says:

    Let me assure you, there is a hue and cry here in Chicago over these Brits.

    I’ve seen people walking around in these shirts to show their displeasure:

    http://www.theshirtalert.com/shop/product/557113

[Below The Beltway is proudly powered by WordPress.]