Sarah Palin’s memoir will have a little competition in the bookstore:
We know that former Alaska Gov. Sarah Palin can hunt, and even field-dress a moose, but how will she take to poachers on her book sales? Start-up publisher OR Books has announced plans to publish Going Rouge: Sarah Palin An American Nightmare, a collection of essays about the maverick Republican with a title — and cover design — remarkably similar to Palin’s upcoming memoir. What’s more, OR’s paperback tome will be released on Nov. 17, the same day that Palin’s own Going Rogue: An American Life hits shelves — and one day after Palin’s just-announced, first-ever appearance on Oprah Winfrey’s show. (A shout-out to Ron Hogan at GalleyCat for the tip.)
Going Rouge is compiled by Richard Kim and Betsy Reed, two top editors of the left-leaning weekly The Nation, and includes essays by Nation regulars like Katrina vanden Heuvel, Naomi Klein, and Katha Pollitt. It’s the first release from OR Books, a fledgling outfit founded earlier this year by publishing veterans John Oakes and Colin Robinson that “embraces progressive change in politics, culture and the way we do business,” according to its websit
Even the covers are similar:
While some on the right are apparently going apoplectic over this, it really is a pretty funny bit of guerilla marketing.
Let the battle for the best-seller spot begin !
October 22nd, 2009 at 9:37 am
Going Rogue is # 1 on Walmart.com and # 2 on Amazon.com. It’s the # 1 pre-order on Barnesandnoble.com and Borders.com.
Smart money learns how to tap into her passion and independent spirit as opposed to constantly scarping at her. Our world needs more than a gaggle of starched shirt, Phi Beta Kappa, Ivy league educated lawyers and their trophy wives. They are part of the problem, not the solution.