There truly is a market for everything:
After Attorney General Eric H. Holder Jr. announced in March that he would end the Bush administration practice of frequently raiding medical marijuana dispensaries, the dispensaries have been growing, appropriately enough, like weeds.
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Now a business that has nothing to do with cannabis is aiming its ads at medical marijuana patients. A new print ad — by TDA Advertising and Design of Boulder — for Hapa Sushi, a restaurant chain based in Boulder, features a map of Denver and Boulder with 63 dots. Four dots are red, representing the four Hapa locations, and the remaining 59 are blue, representing medical marijuana dispensaries, some of which, it turns out, are just a stone’s throw from the restaurants. The ad was to appear Thursday in the Denver/Boulder edition of The Onion and in Westword later in the month.
“We’re just kind of saying, ‘Look, these dispensaries exist and they’re becoming part of our community, so let’s welcome them in and have some fun,’ ” said Mark Van Grack, owner of Hapa Sushi, a privately held, 10-year-old chain. “If you’re going to smoke pot, you’re going to get the munchies, so come to Hapa to eat.”
As in most Hapa advertising over the years, something is conspicuously absent from these ads: food.
“Most restaurants show food, but then you’re just one of a hundred,” Mr. Van Grack said. “We think that our clientele appreciates smart ads that grab their attention. By creating ads that people want to talk about, that are creative and maybe controversial, then at least they are talking about our ads and Hapa is top of mind.”
The news has left some people happy:
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