Somehow, I don’t think this is what Fox News Channel was hoping for:
• Sarah Palin’s much-hyped LL Cool J-less Fox News special last night didn’t bring in the huge ratings some (ok, we) predicted. Greta Van Susteren’s On The Record which normally airs at 10pmET beat the program the previous three nights in the A25-54 demographic and two out of three nights in total viewers. The show also lost viewers from the first quarter hour to the final quarter hour by double digits. It did do 28% better in total viewers than the last FNC original special (November 2009).
Seriously, if you can’t beat the semi-comatose Greta, that’s not a good omen for future media stardom.